Field notes

Things I've tested, fixed, broken and learned.

Practical notes on SEO, paid media, analytics, websites, AI and whatever else I'm currently figuring out. Written while I'm still working it out, not years after.

Showing 2 articles in Websites & Conversion

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Why Is My Website Getting Traffic But No Enquiries?

Visitors are arriving and your inbox is still quiet. Ten places the journey breaks down between a click and an enquiry, and how to find yours.

6 min read1 Sept 2026
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Websites

Core Web Vitals in 2026: What Small Businesses Must Fix

The Core Web Vitals metric most small business sites still fail in 2026, and the free five-minute checks that catch it.

6 min read10 Jul 2026