Field notes

Things I've tested, fixed, broken and learned.

Practical notes on SEO, paid media, analytics, websites, AI and whatever else I'm currently figuring out. Written while I'm still working it out, not years after.

Showing 2 articles in Strategy

LatestStrategy

SEO vs Google Ads: Which Should a NZ Small Business Do First?

The two channels solve different problems on different timelines. How to pick based on the problem you actually have, rather than on which one you were told to do.

6 min read10 Sept 2026
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Strategy

Why most digital strategies fail before they start

It's not the tactics. It's the foundation. Here's what I look for first.

5 min read22 Mar 2026