FAQ
Questions, answered before you ask them.
The things people ask me most often, and the ones I've written full answers to.
Specifics
Things people ask about directly
Can you help with GA4 and conversion tracking?
Yes — this is one of the most common things I get asked about. Usually the problem isn't that GA4 is missing, it's that nobody trusts what it says: conversions firing twice, key actions not tracked at all, or reporting that doesn't answer the question being asked.
That work typically covers GA4 configuration, Google Tag Manager, conversion tracking and reporting you can actually use to make decisions.
Can you audit an existing Google Ads account?
Yes. An account audit is a good standalone project: account structure, targeting, budgets, bidding, conversion tracking and what the performance data actually shows once it's read properly.
You get the findings and the recommendations regardless of whether you then want me to action them.
Read the full guideCan you help with SEO without taking over everything?
Yes. Not every business wants to hand over their search work wholesale, and you shouldn't have to. I'm happy to do the diagnostic part — a technical audit, a content audit, a keyword and structure review — and hand you a prioritised list your team can work through.
If you'd rather I did the work too, that's fine. But the two aren't a package deal.
Read the full guideHow long does SEO take to work?
Honestly: it depends, and anyone giving you a confident number without looking at your site is guessing. It varies with how competitive your category is, what state the site is in, and how much of the work actually gets implemented.
Paid media is different — you can see movement quickly, because it's largely a targeting, tracking and creative problem rather than an authority one. That's part of why the two get used together.
Do I need to worry about AI search yet?
It's worth understanding, not worth panicking about. A growing share of searches now get answered without anyone clicking a blue link, so being the kind of source that gets cited matters more than it used to.
The practical answer is reassuring though: the foundations that make you visible in AI answers are mostly the same ones that make you visible in search generally. It's an extension of good SEO, not a replacement for it.
Read the full guideCan you check whether my business shows up in AI search?
Yes, and it's a reasonable thing to include in a wider visibility audit. It involves testing the questions your customers would actually ask across tools like ChatGPT, Perplexity and Google's AI Overviews, and looking at whether you're mentioned — and whether what's said about you is accurate.
Read the full guideFrom the blog
Questions I've written full answers to
Short answer here, with a link through to the step-by-step version.
Why isn't my Google Business Profile showing up in local search?
Usually it's an incomplete profile rather than bad luck: missing categories, no recent photos, and unanswered reviews all quietly cost you local ranking. There's a no-fluff starter guide covering what to fix first, and what to skip.
Read the full guideMy pages seem to be competing with each other in Google. What's going on?
That's keyword cannibalisation: multiple pages on your own site targeting the same term, splitting your ranking signals instead of combining them. There's a guide on how to spot it and four practical ways to fix it.
Read the full guideHow do I set up my first Meta Ads campaign without wasting money?
Most first campaigns lose money before the ads themselves matter, because tracking, budget and targeting weren't set up in the right order. There's a full walkthrough of that sequence.
Read the full guideWhy do most digital marketing strategies fail?
Usually it's not the tactics — it's that the strategy was built before anyone properly understood the business problem. There's a breakdown of what to check before touching tactics at all.
Read the full guideStill have a question?
If it's not covered here, ask me directly. I read every message myself.