About
I'm a Digital Marketer. I help growing businesses work out what's worth doing across search, paid media, analytics and their website.
I started on the tools — building websites and running SEO audits for small businesses.
Today I work inside a digital marketing agency, across search, paid media and measurement.
Virtual Jayne is the independent side of that. A place to test ideas, and write up what works and what doesn't.
Practice areas
These are the areas I work in and the topics I write about most often on the blog.
Technical SEO, content and search strategy, Google Search Console, and local search. Increasingly that includes how brands turn up in AI-generated answers, which is an extension of search visibility rather than a separate discipline.
GA4, Google Tag Manager, conversion tracking and reporting. Usually this starts with working out why the existing numbers don't add up.
Google Ads and Meta Ads: account structure, campaign setup, optimisation and honest performance analysis rather than dashboard theatre.
Website reviews, landing page optimisation and technical audits. Finding what's quietly costing you enquiries before spending more to send people there.
Explore the latest guides, frameworks and practical resources - or get in touch if you'd like to discuss an idea.