The Blog
SEO, GEO, paid media, and building a career in the age of AI. No theory — just what I'm doing and learning.
How I used AI to build a full SEO strategy in 2 hours
The exact workflow, tools, and prompts I used — from client brief to complete SEO strategy — in under two hours. This is not a shortcut. It's a new way of working.
The AI tools I actually use every week (and the ones I stopped)
Honest review after 6 months of testing every tool I could get my hands on.
Paid MediaThe Google Ads audit checklist I use for every new account
15 things I check in the first 30 minutes — and what I usually find.
StrategyWhy most digital strategies fail before they start
It's not the tactics. It's the foundation. Here's what I look for first.
GEOWhat is GEO and why does it matter for your business in 2025?
AI search is here. Here's how to make sure your brand shows up in it.
WebHow anyone can build a website in an hour
No-code tools have changed the game. Here's the honest guide to launching fast without cutting corners.
CareerWhy I pivoted into Digital Marketing in a time of uncertainty
The decision that changed everything — and what I'd tell my past self.