Field notes

Things I've tested, fixed, broken and learned.

Practical notes on SEO, paid media, analytics, websites, AI and whatever else I'm currently figuring out. Written while I'm still working it out, not years after.

Showing 9 articles in SEO

LatestSEO

“Discovered – Currently Not Indexed”: How I Fixed It on My Own Site

My newer posts were stuck at “Discovered – currently not indexed”. Here’s what I fixed, what changed, and the impressions problem I found along the way.

7 min read16 Oct 2026
Read article
SEO

Schema Markup for Small Business: What I Learned Adding It to My Own Site

What schema markup is, whether it helps SEO, and which types a small business actually needs — from adding it to every page of this site.

6 min read14 Oct 2026
SEO

How to Get More Google Reviews Without Begging Your Customers

Most businesses don't have a review problem because customers dislike them. They have one because nobody ever asks. Here's a process that doesn't feel awkward.

6 min read19 Sept 2026
SEO

How Much Does SEO Cost in New Zealand in 2026?

Why SEO quotes range from $500 to $5,000 a month, what sits behind the difference, and the questions to ask before you sign anything.

6 min read21 Aug 2026
SEO

Why Is My Website Not Showing on Google? 10 Things to Check

Ten checks that explain why a website isn't appearing in search, from indexing problems and technical blockers to targeting searches nobody is actually making.

8 min read30 Jul 2026
SEO

Local SEO for NZ Small Business: A No-Fluff Starter Guide

What to fix on your Google Business Profile first, and what to skip, if you want to show up in local search.

5 min read30 Jun 2026
SEO

Google's 2026 Changes: What They Mean for Your Digital Marketing Right Now

Google has made more changes in the first half of 2026 than most years combined. Here is what is actually happening and what to do about it now.

6 min read5 Jun 2026
SEO

How to Do a Content Audit on Your Small Business Website

How to audit your small business website content using free tools. Find which pages to keep, improve, consolidate, or remove, and stop ranking problems before they compound.

10 min read2 Jun 2026
SEO

Keyword Cannibalisation for Small Business: Spot It, Fix It

Keyword cannibalisation is silently killing your small business rankings. Here's how to spot it on your site today and fix it in four practical steps.

8 min read26 May 2026