Field notes

Things I've tested, fixed, broken and learned.

Practical notes on SEO, paid media, analytics, websites, AI and whatever else I'm currently figuring out. Written while I'm still working it out, not years after.

Showing 5 articles in AI & Search

LatestAI & Search

How to Show Up in Google AI Overviews (and AI Mode)

Google says there's nothing special to do to appear in AI Overviews. That's true, and it's not the whole story. What actually decides whether your page gets cited, and how to check.

8 min read16 Oct 2026
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AI & Search

How Do I Get My Business to Show Up in ChatGPT?

There's no button that submits your business to ChatGPT. Here's what actually makes AI tools able to find, understand and trust you enough to recommend you.

7 min read10 Aug 2026
AI & Search

E-E-A-T Explained: The Trust Signals AI Search Checks

What E-E-A-T means, why Experience is the signal Google and AI search weigh most in 2026, and how to build it as a small business.

7 min read19 Jun 2026
AI & Search

How to Audit Your Brand's Visibility in AI Search

A repeatable framework for testing whether ChatGPT, Perplexity, Google AI Overviews and Gemini know your business exists, describe it accurately, and recommend it to the people you want.

10 min read9 May 2026
AI

The AI Tools I Actually Use for SEO Work, and How I Use Them

The three AI tools that stayed in my weekly workflow, why most others didn't, and the step-by-step process I use to turn a brief into an SEO strategy in about two hours.

9 min read18 Apr 2026