Field notes

Things I've tested, fixed, broken and learned.

Practical notes on SEO, paid media, analytics, websites, AI and whatever else I'm currently figuring out. Written while I'm still working it out, not years after.

Showing 6 articles in AI & Search

LatestAI & Search

How Do I Get My Business to Show Up in ChatGPT?

There's no button that submits your business to ChatGPT. Here's what actually makes AI tools able to find, understand and trust you enough to recommend you.

7 min read10 Aug 2026
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AI & Search

E-E-A-T Explained: The Trust Signals AI Search Checks

What E-E-A-T means, why Experience is the signal Google and AI search weigh most in 2026, and how to build it as a small business.

7 min read19 Jun 2026
AI & Search

How to audit your brand's visibility in AI search

A step-by-step framework for testing whether your business shows up in ChatGPT, Perplexity, and Google AI Overviews, and what to do when it doesn't.

4 min read9 May 2026
AI

The AI tools I actually use every week (and the ones I stopped)

Honest review after 6 months of testing every tool I could get my hands on.

8 min read18 Apr 2026
AI

How I used AI to build a full SEO strategy in 2 hours

The exact workflow, tools, and prompts I used, from client brief to complete SEO strategy, in under two hours. This is not a shortcut. It's a new way of working.

5 min read14 Apr 2026
AI & Search

What is GEO, and why does it matter for your business?

Generative Engine Optimisation explained: what GEO is, how it differs from SEO, and what to do if you want your business mentioned in AI-generated answers.

5 min read20 Mar 2026