Field notes

Things I've tested, fixed, broken and learned.

Practical notes on SEO, paid media, analytics, websites, AI and whatever else I'm currently figuring out. Written while I'm still working it out, not years after.

Showing 2 articles in Paid Media

LatestPaid Media

Meta Ads for Small Business: Set Up Your First Campaign

How to launch your first Meta Ads campaign in the right order, tracking, budget, targeting, and creative, without wasting your spend.

6 min read20 Jul 2026
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Paid Media

The Google Ads Audit Checklist: 15 Checks I Run on Every Account

A complete Google Ads audit checklist you can run yourself in about an hour, plus a free tracker template. The 15 checks that find wasted spend, in the order I work through them.

11 min read5 Apr 2026