The Blog
SEO, GEO, paid media, and building a career in the age of AI. No theory — just what I'm doing and learning.
How to audit your brand's visibility in AI search
A step-by-step framework for testing whether your business shows up in ChatGPT, Perplexity, and Google AI Overviews — and what to do when it doesn't.
What is GEO and why does it matter for your business in 2025?
AI search is here. Here's how to make sure your brand shows up in it.